Transcreation: Your Secret Multilingual Marketing Weapon

Transcreation is the method of translating the old, and creating the new. Literally: “trans-creation.” Transcreation is not language-based, but culture and concept-based. It differs from direct translation as it focuses on how you wish to present your product or services, and adapts the message to speak to your target audience in their native tongue, effectively. […]

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Let’s Talk About It: Machine Translation & Language Services

The role of technology in professional translation is rapidly changing, and we want to hear how you feel about it. We’re hosting “Let’s Talk About It: Machine Translation & Language Services,” a conversation with a purpose to explore the future of language services and chat about the benefits and downsides to machine translation tech. Please join […]

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Top 20 Most Important Stats for Businesses Using Translation

The demand for high-quality translation is only becoming more prominent as our world becomes increasingly more “connected.” But beyond our own experience working with individuals, companies, and organizations from far-reaching corners of the globe, how can we know for sure how critical translation is? The proof is all in the numbers. These statistics rounded up […]

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What Your Company Needs to Know About Website Localization

No matter your company or industry vertical, developing a well-thought-out website that is perfectly localized in your ideal target languages is the only way to expand international reach strategically. There’s a key difference between website translation and website localization, and it’s important to consider when building your strategy. Translation of a website comprises of simply […]

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