Transcreation: Your Secret Multilingual Marketing Weapon

Transcreation is the method of translating the old, and creating the new. Literally: “trans-creation.” Transcreation is not language-based, but culture and concept-based. It differs from direct translation as it focuses on how you wish to present your product or services, and adapts the message to speak to your target audience in their native tongue, effectively. […]

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How to Communicate Effectively with Your Global Target Market

Communication is integral to true understanding. Nearly everything we do in our day-to-day lives requires communication, and this is especially true in business. From the messaging we use in our communications, to in-person interactions, even to the colors we choose to communicate in branding, we rely on effective communication. This holds even more true when […]

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A Roadmap to Multilingual SEO: Where to Begin and Where to Go

The internet has brought people around the world in closer contact with each other. Personal connections aside, the online medium has been the main accelerator for businesses broadening their reach. Inevitably, after borders have been crossed, language barriers are next in line to be dismantled. This is where multilingual SEO comes in to help web-based […]

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Let’s Talk About It: Machine Translation & Language Services

The role of technology in professional translation is rapidly changing, and we want to hear how you feel about it. We’re hosting “Let’s Talk About It: Machine Translation & Language Services,” a conversation with a purpose to explore the future of language services and chat about the benefits and downsides to machine translation tech. Please join […]

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What Your Company Needs to Know About Website Localization

No matter your company or industry vertical, developing a well-thought-out website that is perfectly localized in your ideal target languages is the only way to expand international reach strategically. There’s a key difference between website translation and website localization, and it’s important to consider when building your strategy. Translation of a website comprises of simply […]

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