The demand for high-quality translation is only becoming more prominent as our world becomes increasingly more “connected.” But beyond our own experience working with individuals, companies, and organizations from far-reaching corners of the globe, how can we know for sure how critical translation is? The proof is all in the numbers.
These statistics rounded up from credible market research and industry sources tell an incredibly key story — one that describes the massive need for accurate, nuanced, and value-driven communication between various languages. Take a look for yourself at the vast importance of translation for business today:
- There are close to 7,000 languages in this world. (Linguistic Society)
- There are over 3,900,000,000 worldwide internet users. (Internet Live Stats)
- At least 350 different languages are spoken in homes in the United States alone. (US Census Bureau)
- 72% of customers abroad would rather buy products that provide information in their own language. (Common Sense Advisory)
- 56% say that language is more important than price. (Common Sense Advisory)
- Only 27% of the Internet speaks English. (Wolfstone)
- By 2055 the United States will not have a single racial or ethnic majority. (Pew Research)
- 50% of the countries within the Top 10 for downloads and revenue in iOS App Store are non-English speaking countries from Europe and East Asia. (App Annie)
- 3 out of 5 Internet users don’t browse in English. (Wolfstone)
- In 2013, among the Top 10 Global Websites, 79% of their users were outside America. In 2014, >86% of their users were outside America. (KPCB)
- In 2017, the global language services industry market size reached over 43 billion U.S. dollars and is projected to rise to almost 47.5 billion by 2021. (Statista)
- Less than 6% of the world population is native English. (Wolfstone)
- With over 120 million (increasing by 2.3 million every year), multicultural consumers are the fastest growing segment of the United States population. (Nielsen)
- Ambitious companies are planning to double the size of their international market base, of which 88% require translation services for their new markets. (AMA)
- On average, companies have international footprints in 7 different markets and translate their content into 7 different languages. To enter new markets successfully, they are translating external-facing content into the native languages of their international markets. (AMA)
- The global language services industry was worth approximately 40.3 billion U.S. dollars in 2016. Over the next four years, it was forecasted to experience a growth of five billion U.S. dollars, reaching 45 billion in 2020. (Statista)
- 55% of global consumers said they only buy products from websites that provide them with information in their own language. (Common Sense Advisory)
- Increasing your website to 82 different languages versus one will result in a 47% traffic increase. (QuickSprout)
- 200 million people a day seek translation just on Google alone (CNet)
- 51.6% of internet users (by participation) speak a language other than English. (Internet World Stats)
Ready to launch your business into the big, wide, international world? We can help you with everything from translations to subtitles that’ll convey your message to your audience perfectly.
