Language Tips

Real estate translation services

How translation can transform the real estate industry

In today’s interconnected world, the real estate industry is increasingly global, with buyers, sellers, and investors from diverse linguistic backgrounds. Real estate translation services are crucial in bridging communication gaps, ensuring accurate information, and fostering trust. Here’s how real estate translation can revolutionize the industry. Empowering LEP homebuyers: A milestone within reach Homeownership represents a…

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ISO certified legal translations

Legal translation: challenges and solutions

Legal translation is the process of converting legal documents and texts from one language to another while maintaining their legal meaning and relevance. It’s essential in a globalized world where legal documents, contracts, and legislation need to be understood across different legal systems and cultures. This field requires not only linguistic skills but also a…

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videogame translation and localization

Language translation and localization in video games

Localization in video games is not just about translating text but adapting content to resonate with different cultures globally. It involves meticulous attention to detail, ensuring that everything from the game’s dialogue to its cultural references feels native to players from various regions. This process enhances the gaming experience, making it more inclusive and accessible…

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Marketing across cultures: Translation or Transcreation?

When venturing into international markets, the words we choose and the cultural context we respect can make or break a marketing campaign. Understanding the difference between translation and transcreation is crucial in this global arena. While translation involves directly converting text from one language to another, transcreation allows for more creative freedom, adapting the message…

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Excusez-Moi – How Canadian French Localization Can Tap into a New Market

Within Canada, there are 11 recognized official languages, with English and French being the two official languages of the country. While English is used by 57% of the population, 21% of the remaining speak French Canadian. To explore the importance of localizing your European French content to Canadian French, we spoke to the head of our French Canadian team Annie Estéphan, author of the book ‘Les canadianismes français’, and a passionate linguist. Annie has worked in English, Spanish and Canadian French translation services since 2005, specializing in the fields of Corporate Communications, Healthcare, and Information Technology, and has a lot to say on the importance of localizing your French content to effectively capture the French Canadian market.

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