Translation

Global Ambitions: Navigating the Language Barrier in Assessment Technology

In the intricate world of assessment technology, reaching out to a diverse global audience presents a unique set of challenges. Language barriers often stand as formidable obstacles, complicating communication and hindering growth. Assessments 24×7, a trailblazer in this field, has long recognized the critical importance of transcending these linguistic barriers. Their goal was not just…

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Surfing Language Waves – Language Department and the Pacific Whale Foundation’s Adventure

In The Splash Zone: The Pacific Whale Foundation’s Mission Dedicated to the incredible task of protecting whales, dolphins, and the marine environment, the Pacific Whale Foundation is a non-profit organization that faces a unique challenge – the diversity of languages within its global team.  Stephanie Stack, Chief Research Biologist at the Pacific Whale Foundation, expressed…

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The Challenges of Being an Interpreter

The Challenges of Being an Interpreter in a Socially Distanced World

Working in language interpretation services has its challenges, however working as an interpreter during a pandemic presents more than usual. Interpreters predominantly work face to face and can be found at large events, international conferences, political summits, and more. Currently, many of these events are on hold, rescheduled, or even banned, while others are exclusively virtual. This does not mean, however, that there is no opportunity for interpreters to find work, but they must adapt to the new landscape.

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Transcreation: Your Secret Multilingual Marketing Weapon

Transcreation is the method of translating the old, and creating the new. Literally: “trans-creation.” Transcreation is not language-based, but culture and concept-based. It differs from direct translation as it focuses on how you wish to present your product or services, and adapts the message to speak to your target audience in their native tongue, effectively.…

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