Money Talks: Financial Translation and Why it’s So Important
When trying to translate a business’s success, money talks. And you need to ensure your reader is able to understand.
Read more on the importance of financial translation services here.
Transcreation: Your Secret Multilingual Marketing Weapon
Transcreation is the method of translating the old, and creating the new. Literally: “trans-creation.” Transcreation is not language-based, but culture and concept-based. It differs from direct translation as it focuses on how you wish to present your product or services, and adapts the message to speak to your target audience in their native tongue, effectively.…
How to Communicate Effectively with Your Global Target Market
Communication is integral to true understanding. Nearly everything we do in our day-to-day lives requires communication, and this is especially true in business. From the messaging we use in our communications, to in-person interactions, even to the colors we choose to communicate in branding, we rely on effective communication. This holds even more true when…
A Roadmap to Multilingual SEO: Where to Begin and Where to Go
The internet has brought people around the world in closer contact with each other. Personal connections aside, the online medium has been the main accelerator for businesses broadening their reach. Inevitably, after borders have been crossed, language barriers are next in line to be dismantled. This is where multilingual SEO comes in to help web-based…
The Most Difficult Challenges of Global eCommerce
Pursuing an online, eCommerce platform for your business is an intelligent way to reach potential new customers and partners, and expand your global reach overall… when done correctly. Currently, 40 percent of worldwide Internet users have made purchases online via desktop, mobile, tablet or other connected devices. What this amounts to is more than 1…
English to Arabic Translation: Social & Cultural Considerations
Beyond the linguistic qualities that are needed in any translation project, when we’re presented with an English to Arabic translation we are actually undertaking a job that calls for deep-seated knowledge of the differences between both languages and the cultures to which they belong. English to Arabic translation implies a solid understanding and respect for differences…
The 5 Best Techniques for Learning a New Language
Learning a new language is like embarking on an exciting new adventure; while you know your general final destination, the path there for every individual can be quite different. When you consider people’s various learning strengths, cultural backgrounds and choices made along the way, every experience ends up as diverse as the people themselves. No…
