When investing in website translation, multilingual SEO is a critical part of the process for most organizations. Incorporating search engine optimized keyword research and proper link building can generate far better results than a simple translation. Integrating multilingual SEO in the translation process will not just save your business considerable time in the long term, but will also generate the best return on investment for your company.
Looking for proof? In 2014, the Common Sense Advisory (CSA) produced a report entitled “Can’t Read, Won’t Buy: 2014.” This report summarized a survey of 3,000 consumers in 10 countries about their online buying preferences, and there was a clear result on how consumers preferred to shop, based on their language.
It’s a topic we’ve discussed before in our blog post, Money Talks — the language in which a consumer reads content is extremely influential on their purchasing habits. The CSA’s study confirmed this, finding that 75% of consumers said they want to purchase products in their native language. Interested in finding out more? Check out the Foreign Language Effect.
The study also found that 30% of the 3,002 respondents never buy at English-language sites, another 29% rarely do, and 56% either spend more time on sites in their own language than they do in English or boycott English-language URLs altogether. That’s a considerable amount of lost business if you’re failing to provide your website in multiple languages.
“Considering the data from our survey, there should be no question about localizing your website and product information if you want to sell more goods or services to global customers,” concludes Don DePalma, Common Sense Advisory’s Chief Strategy Officer and founder.
“Localization improves customer experience and increases engagement in the brand dialogue. It should be a rigorously planned and executed business strategy for any company looking to grow internationally.”
This is where multilingual SEO comes into play. When looking to expand to a global audience, multilingual SEO is crucial for your business.
A multilingual site can be an investment, but when done right, it will yield a high return on investment (“ROI”). A successful multi-language website requires time and resources and a few key considerations.
Want to learn more about how to maximize your ROI with multilingual SEO? Check out our top tips here. Or, if you’re ready to jump right in and get your multilingual SEO project out of the starting blocks, get in touch with Language Department today. We provide premium multilingual SEO translation services to organizations worldwide. If you are ready to embark on your next global commerce project, contact us for your FREE quote to get you started on your journey. Hungry to know more on multilingual SEO? Check out our roadmap to multilingual SEO here.